Brice began his coaching career at Pinkerton Academy at Deny, NH and joined the Manchester Central High faculty in 1909 as football coach. Following service with the American Expeditionary Forces in WWI, he became football coach at the University of Maine in 1920.
His football teams at U Maine won nine State Series championships, including consecutive titles from 1931-1934 and had 38 wins, 19 defeats and six ties in State Series competitions. His overall Maine record included 79 wins, 58 defeats and nine ties.
A member of the American Football Coaches Association's Ethics and Rules Committee for many years, he was nominated to the Football Hall of Fame but was denied election by only a few votes. He received the Bangor Daily News award for outstanding contributions to Maine athletics in 1958.
The Universities of Maine and New Hampshire play annually for the Brice-Cowell Musket, named for the long-time rival coaches. W.E. (Butch) Cowell coached New Hampshire for 15 years.
Brice is known for devising some of the most exciting offenses for the University of Maine teams and developed some football techniques that have become standardized with the years. He employed brush blocking, the five man line and cross blocking in the line. He sometimes made tackles eligible for forward passes and was the first coach in the nation to experiment with flanker and slot backs, both now used extensively.
His daughter, Mrs. Barbara Carey of Delmar, NY, survives Fred and he was married to his wife Irene who is also deceased.
Maine Sports Hall of Fame
P.O. Box 2
Cumberland, ME 04021
Phone (207) 807-7666
The Maine Sports Hall of Fame was established in 1972 for the purpose of: 1) appointing and bestowing recognition awards and scholarships to outstanding Maine high school scholar-athletes; and, 2) to formally honor and memorialize Maine athletes and sports figures who have brought distinction and honor to the state of Maine.